There’s something magical about Thanksgiving morning in the city. It’s quiet with many having traveled to the suburbs for turkey prep.
However, this year instead of cooking, I had a last minute morning meeting with the San Francisco Municipal Transportation Agency, (SFMTA, better known as the iconic worm logo, MUNI) to finally get kiosk keys for the Union Square Muni Station.
This morning I was clutching a fresh set of keys that jingled like music for the holiday season!
Today is about food, friends, and family for sure, but it’s a complex holiday that carries both joy and reflection. Embracing both sides of Thanksgiving allows us to celebrate family and food while honoring the truths of the past.
This year was very special for me, it was about getting the keys to be ready for opening day, this Black Friday for theurbanist.com kiosk!
I had been working behind the scenes with the city on permitting and with collaborators for months. Designing goods and services to help everyone enjoy the city like a local. We crafted our best welcoming urban conversation starters with welcome kits, walking maps, and our walking tours.
Travelers and shoppers are about to rush through the station this Friday. I am ready to join the Black Friday buzz. There’s a unique thrill in opening the kiosk for business for the first time.
I’m excited to be rolling up the shutters for the first time this Friday. The metallic click, click, click will feel like unlocking a tiny stage where personal, people-focused community building can happen.
By the time the post-turkey crowds head to downtown for Black Friday, I’ll be right in the heart of it all. Union Square is already shimmering with lights, an ice skating rink, and the energy is contagious.
Whether you’re a commuter, a holiday shopper, or just passing through, swing by our new kiosk. We’ve got Urbanist flair to share. You might even find a city-themed surprise or two in our just released 2026 Walking map design!
Here’s to starting the season by rolling up the gates at our new kiosk, with a smile, and to bring a whole lot of excitement for what’s ahead.
Happy Thanksgiving and see you in person at the Kiosk!
220 Geary Street San Francisco CA 94102. The kiosk is inside the Union Square Muni station.
Land Acknowledgment. We acknowledge that this project takes place on the ancestral lands of Native Peoples. We acknowledge this not only in thanks to the Indigenous communities who have held a relationship with this land and stewarded it for generations, but also in recognition of the historical challenges. Additionally, we make this acknowledgement as a point of reflection for us all as we address these wrongs in an effort to heal our relationship with Native Peoples.
Open 11 am to 6 pm this Black Friday.
Open on weekends 12 am to 6 pm Saturdays and Sundays.
Open late for First Thursdays. 5 pm to 9 pm.
Open 24/7 at theurbanist.com
