Serendipity in the City: The Spark Behind My Curated Retail project.
In starting The Urbanist, I was motivated by solid intuition, and the city itself conspired to give me a nudge. My curated retail pop-up venture, focused on helping people slow down and truly appreciate San Francisco, was born out of moments of pure serendipity.
Serendipity and the power of community recently played a role. I joined The Kindredly, a community of entrepreneurs co-organized by good friends, Ariana and Luisa. At their recent event hosted by Mae, I met Tarita who introduced me to Cathy, the host of walking tours in the Castro. Kathy invited me to take her Cruising the Castro walking tour on the Saturday after black Friday.
On Cathy’s Cruising the Castro walking tour, I met Heiko and Nicole visiting from southern Germany, currently, on a sabbatical year to explore the world. We admired the activist history of the neighborhood together, and then went our separate ways. Or so I thought.
Later that very day, I was stationed at my pop-up kiosk at the Union Square Muni station, my kiosk business was barely a day old, when I looked up to see Heiko and Nicole. We laughed at the coincidence, and we all had the pink rose crystals from the Pink Triangle Park, which commemorates LGBTQ+ history in such a moving way. We even snapped a photo to send to Cathy, connecting the threads of our serendipitous meetings.
As if the universe wasn’t done weaving the story, the couple booked my Downtown rooftop adventure tour for Monday morning. That tour turned into another magical moment, Yana, the brilliant designer behind the San Francisco walking map, that we just finished printing at Colpa Press by Luca in the Mission, joined us just before our meeting to discuss plans for our New York City map design. I found myself guiding new friends from across the globe through hidden rooftops while collaborating with a local creative talent I deeply admire. It just so happened that the couple’s next stop was to visit New York!
That’s the heart of why I started this retail art project, The Urbanist: to create opportunities for spontaneous connection, discovery, and appreciation of the city. San Francisco is full of moments like this, glimpses of beauty and community, if we simply slow down to notice.
If my first week in business at the kiosk was any sign, serendipity is not just a theme for my business, it’s at the core of my artist lifestyle, and the ethos for the experiences I hope to share with every curious person who engages in community with me.
